Public Relations for Beginners


This two-week course gives you the knowledge and tools to reach prospects, customers, and other target audiences quickly and easily.



Public relations (PR) is the secret weapon of successful businesses with an incredible return on investment. Learn how to use PR to grow brand awareness and sales for your startup or established business:  with this course, you will build and execute your very own PR program to get in front of large numbers of prospects, customers, investors, strategic partners, and potential staff with your value proposition to gain an unfair advantage over competitors.

This course features personal interaction with award-winning PR coach and consultant Dave Menzies including written feedback on homework and one-on-one mentoring.

Public Relations for Beginners incorporates two conference calls with award-winning PR coach and consultant Dave Menzies, downloadable materials such as Essentials of a PR Toolkit, written feedback on participant homework — including your very own PR plan — and one-on-one mentoring with Dave via email throughout the course, and beyond: ten days beyond, to be exact, to make sure you get your PR plan up and running.

>>Participants signing up for the course by March 9, 2018 will receive a free communication audit of their existing or planned business outreach efforts (website, advertising and marketing materials, social media, PR) by Dave featuring a customized report, Roadmap for Success. This is a $700 value, absolutely free, but you MUST sign-up by March 9, 2018.<<

Questions? Email Dave Menzies at today!

“In a single training session Dave helped a dozen of our portfolio companies learn what it takes to launch an effective PR plan, from building messaging to talking with reporters to using social media the right way.”
— Private Equity Firm

Length of program: 2 weeks

  • understanding the role PR plays in business success
  • what PR is (and isn’t)
  • elements of a PR plan
  • the difference between a plan and a campaign
  • good and bad publicity
  • “Do it Yourself” PR
  • time management: deciding who should run your PR plan internally
  • do’s and don’ts for using outside vendors to do your PR for you
  • benchmarks for tracking success
  • creating a PR plan
  • Q&A with Dave Menzies


  • review supporting documentation (PR plan elements, do’s and don’ts, conference call summary) emailed to participants
  • download and review Essentials of a PR Toolkit
  • develop outline of PR plan
  • email questions to Dave Menzies to be addressed during follow-up conference call and/or one-on-one
  • reviewing your PR plan outline
  • developing the tools for use in your PR plan
  • identifying your audience (clients)
  • determining your true value proposition
  • building strategic messaging
  • writing a press release
  • writing a blog post
  • customizing content
  • setting your editorial calendar
  • pulling the trigger and getting the word out
  • how to leverage success…for more success!
  • Q&A with Dave Menzies


  • review supporting documentation (strategic messaging sample, webinar summary) emailed to participants
  • write your first press release and blog post and send them to Dave Menzies for review and feedback
  • email questions to Dave Menzies to be addressed one-on-one throughout end of the course plus ten days.
Ready to Roll?

Signup via the “Add to Cart” button above; once your payment has been processed, you’ll receive a personal welcome email from Dave with details on conference calls, dowloadable materials and more.

Questions? Email Dave Menzies at today!