Public Relations for Beginners

$250.00

Your business needs momentum — you need to get in front of customers, investors, and strategic partners with your value proposition ASAP. How can you do this in the least amount of time with the biggest return on investment?

Length of program: 2 weeks

Description

Looking to reach customers, investors, strategic partners? Public relations or “PR” is an extremely effective way to reach your target audience with your strategic messaging. Understanding what PR is — and what it is not — is essential to success. This course will give you the tools and methodologies that make up a professional PR plan.

This course features interaction with award-winning PR coach and consultant Dave Menzies including written feedback on your press release and blog post.

Public Relations for Beginners incorporates two conference calls with award-winning PR coach and consultant Dave Menzies, access to a members-only Facebook group to interact with peers and Dave, downloadable materials, and one-on-one interaction with Dave via written feedback on participant homework including your very own PR plan in just two weeks!

Length of program: 2 weeks

WEEK 1 CONFERENCE CALL
  • understanding the role PR plays in business success
  • what PR is (and isn’t)
  • elements of a PR plan
  • the difference between a plan and a campaign
  • good and bad publicity
  • time management and running your PR plan
  • deciding who should run your PR plan internally
  • do’s and don’ts in using outside vendors
  • setting-up benchmarks to track success
  • creating a PR plan
  • Q&A with Dave Menzies

Homework

  • review supporting documentation (PR plan elements, do’s and don’ts, conference call summary) emailed to participants
  • develop outline of PR plan
  • send questions to Dave Menzies to be addressed during follow-up conference call
WEEK 2 CONFERENCE CALL
  • reviewing your PR plan outline
  • developing the tools for use in your PR plan
  • identifying your audience (clients)
  • determining your true value proposition
  • building strategic messaging
  • writing a press release
  • writing a blog post
  • customizing content
  • setting your editorial calendar
  • pulling the trigger and getting the word out
  • Q&A with Dave Menzies

Homework

  • review supporting documentation (PR plan tools, strategic messaging sample, webinar summary) emailed to participants
  • write your first press release and blog post and send them to Dave Menzies for review and feedback
  • send questions to Dave Menzies to be addressed via email