You’ve got a PR plan humming along, driving interest in your business or organization. With this activity comes opportunities for driving more traffic to your website; improving your standing with stakeholders; achieving more publicity with audio and video; defending attacks on your brand; and overcoming unfortunate circumstances having to do with technology failures, customer complaints or outright crisis situations.
This course features interaction with award-winning PR coach and consultant Dave Menzies including written feedback on your crisis communication plan!
This advanced course incorporates two webinars and a conference call, as well as written feedback on participant materials. Supporting documentation is emailed to registered participants after each event, and each webinar is archived for 90 days in a password-protected area for exclusive access at a later date.
Length of program: 3 weeks
WEEK 1 WEBINAR
- using PR for SEO
- gauging success of your PR plan and communicating it to stakeholders
- tips on being on TV
- how to podcast and videocast
- building and sharing audio and video channels
- how to generate hidden PR opportunities (like at tradeshows)
- review supporting documentation (audio and video do’s and don’ts, hidden PR targeting) emailed to participants
- build audio/video channels
- send questions to Dave Menzies to be addressed during follow-up webinar
WEEK 2 WEBINAR
- keeping tabs on competitors
- protecting your brand
- responding to negative criticism
- how to deal with bad press
- building a crisis communication plan
- making lemonade out of lemons (leveraging a crisis to your advantage)
- review supporting documentation (competitor research tools, essential elements of a crisis communication plan) emailed to participants
- build your crisis communication plan outline and send it to Dave Menzies for review and feedback
- send questions to Dave Menzies to be addressed during final week conference call
WEEK 3 CONFERENCE CALL
Join a live conversation with fellow participants and Dave Menzies to discuss questions about crisis communication and how to hold a successful press conference for good and bad news.