If you understand the value of public relations but you don’t have the resources on staff to manage an effective PR plan, I can help. Think of me as your virtual communications manager, building your PR plan and doing all the work for you.
“Dave helped us build a clear message about who we are as a company and what value we give our customers, then he helped us get in front of prospects and customers with that message. We were able to leverage this increased exposure to strengthen our brand and enter new markets, enhancing our sales and marketing efforts and generating leads. We got a terrific return on investment with Dave.” – Biometrics Technology Manufacturer
The following are some of the core PR consulting services I provide:
* comprehensive 6- or 12-month communication planning
* strategic messaging creation
* press release writing, editing and distribution
* media relations (securing interviews/feature article placement)
* op-ed writing/editing/placement
* white paper writing and editing
* social media promotion and management
* online publishing (blogging, podcasting, videocasting)
* website content refresh
* crisis communications
Proposal => Engagement => Success
Generally speaking, I can usually begin getting you in front of target audiences — investors, prospective customers, potential new hires — within 2-3 weeks of engagement using a phased, collaborative approach incorporating the following stages:
> Proactively research each client; its affiliated programs, activities, and partners; target audiences; and overall goals.
> Initiate conversations with client leadership to gather preliminary information and drive creation of a detailed contract proposal, which includes pricing, to ensure everyone is on the same page.
> Hold discovery sessions with client to uncover details of what is novel and unique about the organization, its plans and goals.
> Determine what actions need to be taken, identify stakeholders and resources, and set timelines for deliverables.
> Develop and implement a proactive communication plan consisting of creative PR and media relations initiatives. These revolve around the crafting of strategic messaging, incorporating major themes related to core competencies and business development goals. This strategic messaging is developed through research of previous and existing marketing, advertising, and PR materials in addition to one-on-one and group interviews with client team leadership.
> Create and manage customizable distribution lists for the dissemination of strategic messaging via press releases and other communication vehicles to targeted print and electronic media outlets and social media streams in regional, national and overseas markets.
> Through an ongoing campaign of relationship-building with key editors and reporters, I promote my client business or organization and team leadership for placement in high-profile news articles as subject matter experts; as subjects of profile feature articles; and as authors of op-ed pieces, in addition to securing opportunities to participate as speakers and panelists at important industry events.
> Outreach efforts drive foot traffic to client websites; publication of articles in high-profile media outlets featuring client leadership, services and products; ongoing visibility and differentiation of client brand within targeted market sectors; increased networking opportunities; and validation of client offerings and core competencies via affiliation with trusted third-party entities (media outlets, associations, events, etc.).