Coaching

online courses from innovative public relationsPublic relations is the secret weapon of any successful business or organization.

It is the ultimate cost-effective tool to reach your target audience, grow your brand, and gain new opportunities without spending a lot of money.

Designed for bootstrapping entrepreneurs and established small and medium-sized businesses and organizations, PR101, PR201, and PR301 online courses give you working knowledge of how to develop and maintain your very own professional PR plan.

Each level incorporates fun, informative webinars and conference calls, featuring live interaction with award-winning PR coach, consultant, and trainer Dave Menzies including written feedback on participant homework. Supporting documentation is emailed to after each event, and webinars are archived for 90 days in a password-protected area for access at a later date.

These are hands-on courses with participants getting takeaways they can refer to when launching their own PR plans, or when hiring professional PR practitioners to ensure they are realizing a positive return on their investment.

PR101 – Foundations

Your business needs momentum — you need to get in front of customers, investors, and strategic partners with your value proposition ASAP. How can you do this in the least amount of time with the biggest return on investment? This course will introduce you to the tools and methodologies that make up a professional PR plan and get you on the path to success.

Length of program: 3 weeks
Elements: 2 webinars, conference call, homework and personalized instructor feedback

>>Click here for more information and registration

PR201 – Outreach

You visit your favorite business website, pick up your trusted industry magazine or newspaper, or tune into a television or radio news program and there they are — your competitors, talking about their products or services to an audience full of your prospects and customers. Why are they getting all this free publicity instead of you? PR201 teaches you how to increase your audience reach exponentially through interviews, feature articles, opinion pieces, and other substantive coverage in newspapers, magazines, radio and TV, and websites in the U.S. and across the globe.

Length of program: 3 weeks
Elements: 2 webinars, conference call, homework and personalized instructor feedback

>>Click here for more information and registration

PR301 – Leverage

Finding unique ways to leverage your ongoing business activities to out-gun competitors is what makes a savvy entrepreneur successful. It’s the same with public relations — if you’re taking the time to get your value proposition in front of target audiences, make sure you win them over by unleashing the full power of PR. This advanced course explores opportunities for driving more traffic to your website; improving your standing with stakeholders; achieving more publicity with audio and video; defending attacks on your brand; and overcoming unfortunate circumstances having to do with technology failures, customer complaints or outright crisis situations.

Length of program: 3 weeks
Elements: 2 webinars, conference call, homework and personalized instructor feedback

>>Click here for more information and registration