Plan for Success with Public Relations – Part One

Plan for Success with Public Relations - Part OneAs 2017 came to a close, I had two interactions with startups in different stages of business development with a common thread — neither one had conceptualized the need to plan for public relations (PR) in advance of actually doing PR. Luckily, both of the startups “got it” after talking through things with me, with one looking to turn a dream into reality and the other reaping the benefits of a well-planned and executed PR plan. Continue reading Plan for Success with Public Relations – Part One

Gaining Customers Via Strategic Messaging, Editorial Content

Getting Customers Via Strategic Messagingby Dave Menzies

Placing ads in magazines, newspapers, and online outlets that your prospects and customers (i.e. your target audience) frequent is a way to enhance branding and drive awareness of your business name, logo, etc. However, today’s consumer has continued to insulate his or herself from the onslaught of advertising messages both mentally and through technology such as pausing live TV and fast-forwarding through commercials, and closing or outright blocking online pop-up ads. If a target audience is actively avoiding advertising messages, the challenge then becomes how to get in front of them to initiate a desire to buy. Continue reading Gaining Customers Via Strategic Messaging, Editorial Content