Three Keys to Maximizing Your Publicity and Branding Dollars

marketing advertising public relations david menzies 919-274-6862by Dave Menzies

Responsible business professionals should conduct regular audits of publicity and branding initiatives to ensure they are effectively reaching prospects, customers and stakeholders. There are three main areas of focus when it comes to examining how you are spreading the word about your business or organization: marketing, advertising and public relations. These three pillars of publicity and branding all work together, with much cross-pollination when it comes to explaining your value proposition to prospects and customers. All three are important, with each one bringing unique aspects to the table. Continue reading Three Keys to Maximizing Your Publicity and Branding Dollars