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Innovative Public Relations President Dave Menzies Helping Entrepreneurs and Startups Build Buzz, Get in Front of Customers

Dave Menzies PR Coach Consultant TrainerWILMINGTON, N.C. — Award-winning public relations coach, consultant, and trainer Dave Menzies is hosting a free webinar November 16 to help entrepreneurs and startups learn how to build buzz and get in front of customers. Build Your Business with PR will lay-out what young businesses need to do to rise above competitors and be the main attraction in a crowded marketplace. Continue reading Innovative Public Relations President Dave Menzies Helping Entrepreneurs and Startups Build Buzz, Get in Front of Customers

Interpersonal Communication Still Matters

Dave Menzies PR Coach Consultant and Trainerby Dave Menzies

I’ve been to many conferences and tradeshows over the years, in all different parts of the country dealing with a wide variety of industries and technologies. These are important opportunities for ongoing education and outstanding venues for business development. During my most recent visit to such an event there were numerous opportunities to network. Some involved your basic hallway interactions, others at exhibit booths, still more at tables or in the next chair over at panel discussions and lectures. It was interesting to watch how people connected, and still more interesting to watch missed opportunities. The common thread in both cases was the ability of people to master the art of interpersonal communication. Continue reading Interpersonal Communication Still Matters

Tips for Successful Media Relations

David Menzies Innovative Public Relations Raleigh North Carolinaby Dave Menzies

Not a lot of business executives understand what public relations really is, and even less know what it can be used for. Out of the small swath of savvy businesspeople who do get the basics of it — “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” – Public Relations Society of America, 2012 — an even smaller percentage know one of its key tools, media relations. At its core, media relations enables PR practitioners to build relationships with influential reporters and editors at key industry and mainstream news outlets popular with prospects, customers, and other stakeholders of a business or organization. Successful media relations can result in high-profile coverage that buries competitors while increasing market share. Continue reading Tips for Successful Media Relations

How Strategic Messaging Can Help You

David Menzies Innovative Public Relations Raleigh North Carolinaby Dave Menzies

The other day I received a press release from a global manufacturing company with close to 3,000 employees and revenue in the $700-$800 million range. It was announcing a new office opening in a major U.S. city. Pretty heady stuff, except…the press release was absolutely terrible. It was a total of eight (8) sentences long without any details about how the new office was continuing the company’s worldwide expansion, what benefits it would bring to customers, what it meant to investors, etc. You would think a company that large could afford to hire someone who understood the value of disseminating a substantive press release to valued third-party media and, by default, target audiences, and the dangers of putting out something so hideous. The worst thing about this particular release was that it lacked any strategic messaging communicating the company’s value proposition to target audiences, which is really the purpose of press releases in the first place. Continue reading How Strategic Messaging Can Help You

Crisis Communication Provides Outreach Opportunities

David Menzies 919-274-6862by Dave Menzies

Is bad news ever good news in the business world? It can be, at least in the realm of public relations. The trick is knowing how to approach situations when things don’t go as planned to turn crisis situations into respectable outreach opportunities. Continue reading Crisis Communication Provides Outreach Opportunities

Three Keys to Maximizing Your Publicity and Branding Dollars

marketing advertising public relations david menzies 919-274-6862by Dave Menzies

Responsible business professionals should conduct regular audits of publicity and branding initiatives to ensure they are effectively reaching prospects, customers and stakeholders. There are three main areas of focus when it comes to examining how you are spreading the word about your business or organization: marketing, advertising and public relations. These three pillars of publicity and branding all work together, with much cross-pollination when it comes to explaining your value proposition to prospects and customers. All three are important, with each one bringing unique aspects to the table. Continue reading Three Keys to Maximizing Your Publicity and Branding Dollars

Advice for Entrepreneurs in Public

3keysDavidMenzies919-274-6862by Dave Menzies

For entrepreneurs, especially for those bootstrapping their startups, getting a huge return on investment for every effort is essential to success. Most new business owners keep this in mind for the vast majority of their business operations.

But what about maximizing your R.O.I. for being in public? Continue reading Advice for Entrepreneurs in Public

Gaining Customers Via Strategic Messaging, Editorial Content

Getting Customers Via Strategic Messagingby Dave Menzies

Placing ads in magazines, newspapers, and online outlets that your prospects and customers (i.e. your target audience) frequent is a way to enhance branding and drive awareness of your business name, logo, etc. However, today’s consumer has continued to insulate his or herself from the onslaught of advertising messages both mentally and through technology such as pausing live TV and fast-forwarding through commercials, and closing or outright blocking online pop-up ads. If a target audience is actively avoiding advertising messages, the challenge then becomes how to get in front of them to initiate a desire to buy. Continue reading Gaining Customers Via Strategic Messaging, Editorial Content