Tips for Successful Media Relations

David Menzies Innovative Public Relations Raleigh North Carolinaby Dave Menzies

Not a lot of business executives understand what public relations really is, and even less know what it can be used for. Out of the small swath of savvy businesspeople who do get the basics of it — “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” – Public Relations Society of America, 2012 — an even smaller percentage know one of its key tools, media relations. At its core, media relations enables PR practitioners to build relationships with influential reporters and editors at key industry and mainstream news outlets popular with prospects, customers, and other stakeholders of a business or organization. Successful media relations can result in high-profile coverage that buries competitors while increasing market share. Continue reading Tips for Successful Media Relations

How Strategic Messaging Can Help You

David Menzies Innovative Public Relations Raleigh North Carolinaby Dave Menzies

The other day I received a press release from a global manufacturing company with close to 3,000 employees and revenue in the $700-$800 million range. It was announcing a new office opening in a major U.S. city. Pretty heady stuff, except…the press release was absolutely terrible. It was a total of eight (8) sentences long without any details about how the new office was continuing the company’s worldwide expansion, what benefits it would bring to customers, what it meant to investors, etc. You would think a company that large could afford to hire someone who understood the value of disseminating a substantive press release to valued third-party media and, by default, target audiences, and the dangers of putting out something so hideous. The worst thing about this particular release was that it lacked any strategic messaging communicating the company’s value proposition to target audiences, which is really the purpose of press releases in the first place. Continue reading How Strategic Messaging Can Help You